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Michigan Let's Eat: Prep Time
Your Brand's Current State
What is your story as you tell it today?
Do you know your value?
Who is your customer?
Why MUST your product be purchased?
Your Brand Story Challenge (13:19)
Social Media Challenge
Schedule/Order of Events
The One Word Challenge
BONUS: Read Chapter 1 of 'It's GO Time!'
Your Brand Story - Reimagined
What Do You Want?
Your Brand's Purpose & Mission
Your Brand Type & Personality
Color Psychology
Video Planning Storyboard
Video Background, Lighting & Experience
A Gut Check
Fear Factor
Success Factor
Introvert/Ambivert/Ominivert/Extrovert?
Work Style, Timing, & Logistics
Commitment and Dedication
Business Development Check-In
Final thoughts
BONUS: Read Chapter 1 of 'It's GO Time!'
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