Prepare for your most excellent adventure. Ever.

It’s Go Time!, is designed to help you build up your resolve and readiness to be an active, productive entrepreneur. This discovery experience is focused mostly on you, your history, the customer, and your overall brand strategy. We’re assuming that you know what you do and how you do it. This experience will test any assumptions that you have about whether or not your business can withstand the inevitable ebbs and flows of building a company.

What You Can Expect

• You’ll discover your personal, and by extension, your brand’s purpose.
• You’ll plan and activate powerful and compelling missions to lift that purpose.
• You’ll find not just what makes you unique but why the world should pay attention.
• You’ll learn how to connect all of the dots so that your brand has direction, structure, and a compelling narrative to attract the right people to it.

What’s Expected of You

• Check your ego at the door
• Be honest with yourself so that you can be honest with those who are around you
• Be open to doing whatever it takes to adjust your business, the message and even your approach for activating the brand’s purpose, once you know the truth

Let us be clear. This process is not easy. Yes, you will be pushed. Most entrepreneurs are hard-headed and must be pushed to get to the truth. That’s our job, and we are exceptionally qualified to lead this. (smiles) Trust us; this experience was built by the biggest knuckle-head of them all, the CEO of Entre-SLAM!

‘When Entre-SLAM was made irrelevant practically overnight by a competitor, it took my advisor to throw the ‘cold bucket of water’ in my face to make me wake up, snap out of it, and confront the truth. It was hard, humiliating, and isolating, but it was the best time with myself that eventually transformed the business.’ Christa Chambers-Price, CEO

As you go through this, we will be there for you and will be ‘on the field’ with you, every step of the way. But, it’s critically important to know that you are ready to do the work. We’ll be here to be the voice in your ear that says, ‘You Got This’ and 'Keep Going!' We’re here to remind you that in the moments when you forget or feel overwhelmed that you are magnificent and why.

You got this.

Let's Go!

From Folks Who Made it Through

Thank you Christa for now being the voice in my head reminding me to get up and keep going. I always say, if only for teasing out the BHIG, this whole process was already worth the price of admission.

Gratitude to AHA for launching this initiative. As founders busy with the everyday things, it is difficult but valuable time to take to zoom out. Thank you for the opportunity and the support.

And to my fellow entrepreneurs, so much inspiration to know that you are out there, working toward something you believe in, for the greater good.

Leah Lizarondo, 412 Food Rescue
Founder
Pittsburgh, Pennsylvania

I knew that I would be learning about marketing tools for my small food business and that I would get to practice public speaking. I thought the course would be similar to other experience where I learn some tidbits about a topic, some that I could apply to my business and some I would leave behind. I thought I would be simply given information and integrate the tools into my business when the time was right.

What I didn’t know was that I was about to embark on a greatly transformational 6-week deep dive into my core beliefs, my reason for being in business, and the purpose of my life. I know this sounds extreme, that because it was! Through readings, videos, activities and coaching conversations I was given the support needed to peer into what I'm really doing and why rather than relying on a surface level easy-to-put-into-a-sound-bite version of what I’m doing. Working with Christa gave me the courage to investigate what I care about the most and then communicate that clearly and succinctly on a stage in front of an audience. The process has had immense value to me.

Getting to work with Christa is like having a stern fairy godmother who lovingly forces you to believe in your visions greatness. Christa’s passion and commitment were with me the whole way through. I’m amazed at how much emotional strength and intelligence she has and can impart both in a truly immersive learning experience platform. Christa's passion is contagious. She’s like the cool aunt you wished you had. I honestly feel that every business would benefit from going through this course. I hope this course spreads wildly! The world is better off with Christa out there supporting entrepreneurs as they pursue their best lives. Thank you, Christa!

Vanessa Cronan, Chene Street Grocers
Founder
Detroit, Michigan

You are about to embark on a challenging but rewarding journey. Make no mistake, no matter how certain you are that you have your sh*t together, you will have a moment where you fell overwhelmed or incapable during the coming weeks. Get comfortable with that fact now.

If I can offer one piece of advice it is to trust the process. There will be deliverables that you can write/create in your sleep. There will be others that require soul searching and teeth gnashing. Neither is more right or wrong than the other.

This experience is a gift and, for me, the gravity of that gift was delivered not at the easy moments but in the hard ones. Be willing to be humble. Be willing to revisit your assumptions (what you may consider your ‘knowns’). Be willing to think creatively and to think beyond what is possible today or next year. Be willing to dig deep, get personal and put it all on the table. You will get out of this experience what you invest. And if you’re going to give it 10% you'll only reap a 10% reward (and why would you waste your time on that?!). Do your future self a favor and set aside time each and every day to work on this. It is worth that time (and more) but start with a 30-45 minute block: whether it is your weekly meeting with Christa, your journal entries, your homework, or your deliverables... it will take this time each day and more.

Finally, understand the tremendous gift of time that Christa is investing in you. You won't understand the half of it until Summit day but know that she is your fierce and tireless advocate. Respect her investment and step up yourself. If she asks for something, deliver it. If she sets a timeline, honor it. We make time for what we value. If you truly value this experience you will make time for it.

With love and wishing you luck,

Dr. Kathryn Doornbos, Redemptive Cycles
Founder
Birmingham, Alabama